AGENTIC
EXPERIENCE
DESIGN
Designing intelligent systems that act on behalf of humans
AI × DESIGN
LEADERSHIP
Bridging creative vision with emerging technology at scale
CREATIVE
TECHNOLOGIST
Where craft meets code — shaping what comes next
SYSTEMS
SEC.01 // CORE PRODUCT SYSTEMS
CAPABILITIES
ACTIVE MODULES · TOMMASO NERVEGNA · v2.0
CAP.01 — AGENTIC EXPERIENCE DESIGN
Orchestrating autonomous AI systems that perceive context, make decisions, and take action. Designing the invisible interfaces where human intent meets machine intelligence — from conversational commerce to self-organising service workflows.
CAP.02 — AGENTIC SYSTEMS
Designing the orchestration layer for autonomous AI agents — how they reason, act, hand off, escalate, and collaborate with humans. The UX of intelligence.
CAP.03 — GENERATIVE UI
Designing for interfaces that are generated in real-time by AI models. Prompt-driven layouts, dynamic content composition, and LLM-powered component assembly. The next frontier of front-end: UI that writes itself.
CAP.04 — CONVERSATIONAL COMMERCE
AI-native shopping experiences that replace traditional funnels with natural dialogue. Designing the intersection of commerce, conversation, and context.
CAP.05 — AI TRANSFORMATION
Guiding organisations from AI-curious to AI-native. Change management, capability building, tool selection, workflow redesign, and cultural transformation. Making AI adoption stick beyond the pilot.
CAP.06 — PRODUCT DESIGN
Conceiving, prototyping, and shipping digital products from zero to market. End-to-end ownership from problem framing through UX architecture to pixel-perfect delivery. Building things that work, not just things that look good.
CAP.07 — FLUID EXPERIENCES
Cross-channel, cross-device, cross-modality experience design. Seamless transitions between touchpoints where the journey never breaks — from voice to screen to spatial to conversational.
CAP.08 — XR DESIGN
Interaction design and spatial UX for extended reality — augmented, mixed, and virtual. Apple Vision Pro, Meta Quest, and custom WebXR. Designing for depth, presence, and embodiment.
CAP.09 — DESIGN SYSTEMS
Architecting scalable, token-driven design systems that bridge design and engineering. From component libraries and design tokens to governance models and AI-powered evolution — building the infrastructure that makes consistency automatic and creativity scalable.
ABOUT
SEC.03 // OPERATOR PROFILE
Executive Design Director at Accenture Song ICEG. Twenty years of international leadership in enterprise experience transformation across Europe and the Middle East.
I partner with global brands to design and scale end-to-end customer experience ecosystems that drive measurable growth in revenue, loyalty, and brand equity. Hermès, Prada, Moncler, Rolex, Google, Meta, Vodafone, Stellantis, Intesa Sanpaolo, Enel, and public institutions including the Italian Government.
My work operates above the interface layer. Experience strategy, operating models, design governance, and AI-enabled service design, aligning brand, product, technology, and data into unified omnichannel systems. I build and lead multidisciplinary organisations across design, technology, and marketing to deliver consistent, high-impact experiences across every physical and digital touchpoint.
Today I focus on intelligent experience platforms, integrating generative AI, agentic systems, conversational commerce, and spatial computing into cohesive customer journeys that perform at enterprise scale.
Startup founder. Stanford Executive Program in AI. Lecturer at Bocconi, LUISS, Politecnico di Milano, and La Sapienza.
DISPATCHES
Latest from Sorted Pixels · nervegna.substack.com
Claude Code for Designers: A Field Guide
How designers can leverage Claude Code to prototype, iterate, and ship faster than ever before.
READ →The Agentic Experience Design Manifesto
Why the next wave of design isn’t about screens — it’s about orchestrating systems of intelligence.
READ →Spatial Computing: Beyond the Headset
What Apple Vision Pro taught me about designing for presence, depth, and embodied interaction.
READ →GenUI: When the Interface Writes Itself
Exploring the frontier of AI-generated interfaces and what it means for design systems.
READ →The Stingray Model: Adaptive Stage-Gate for AI Teams
A new methodology for managing design projects in an age of rapid AI capability growth.
READ →Conversational Commerce is Eating the Funnel
Why dialogue-first shopping experiences will replace traditional e-commerce navigation.
READ →AWARDS
SEC.05 // RECOGNITION
RECOGNITION FOR DESIGN EXCELLENCE AND DIGITAL INNOVATION
iF Design Award
Red Dot Design Award
The Webby Awards
LET'S BUILD
SOMETHING
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